As a professional communicator I've come to realize that every word counts. No matter who you are talking to or where you have selected to make your thoughts known, what you say and how you say it will probably matter to someone.
From a social media standpoint, Twitter, the microblogging site, draws attention to the fact that being concise is key. Communicating via Facebook, or blogging, also help one become a more conversational writer. These styles are relatively new to the world of public relations – a world that was once ruled by the iron fist of the AP Stylebook, where the formal press release sat high in its throne.
Times, they are a-changin' as the saying goes, but that is no reason to lose sight of what you say, regardless of how you say it. In everything you do as a business professional, one thing is certain: what you say (and write) should be clear and accurate – everything from a simple tweet to a full annual report. You're representing yourself, your organization and perhaps your clients, and each communication, verbal or written, reflects upon those entities, even when you least expect it.
For example: an email, tweet or blog post can be shared with multiple unknown parties and what began as a simple conversation of sorts can become the story itself. Call it a result of the way information is making its way to the masses these days, but even when you may not be counting your every word…every word counts.
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